Stacey Schneider is focused on helping evangelize how cloud technologies are transforming application development and delivery for VMware. Prior to its acquisition, Stacey led marketing and community management for application management software provider Hyperic, now a part of VMware’s management portfolio. Before her work in the cloud, she also held various technical leadership positions at CRM software pioneer Siebel Systems, including Director of Technology Product Marketing, managing the Technology Competency in Europe, and the Globalization professional services practice. She was also a part of Siebel’s Nexus project, which focused on building portable web applications that could be deployed across java application servers as well as .NET. Stacey is also the managing principal of SiliconSpark, a consulting agency that has helped over 12 software companies go to market on the web and across the cloud over the past 4 years. Stacey has posted 39 posts at DZone. You can read more from them at their website. View Full User Profile

What’s Cool at VMworld? A Partner’s 2000 Milli-cents

08.24.2012
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Earlier this year, we did a video interview with Jeff Reed about VMware vFabric and did a Q&A session.  Several months have passed, and VMworld is around the corner.  So, we asked him a few more questions to hear what he is most excited about:

Q1: What’s your favorite resource that you get access to as a VMware partner at VMworld?
Answer: I have two: (1) the ability to communicate with the product managers and get visibility into next generation features and (2) discussing co-marketing efforts with the marketing team.

Q2: What is the “hot” vFabric product this year for your customers?
Answer: SQLFire and GemFire have the most interest as potential NoSQL solutions, and Application Director has interest from our customers trying to build private clouds.

Q3: What product do you wish you could get more customers to use?
Answer: SQLFire/GemFire

View these partner-related sessions at VMworld

Register for Session PAR1896 – Latest Approaches for SI’s to Incorporate vFabric Into Engagements:
Click Here

Register for Session APP-CAP2743 –Behind Closed Doors: Partner Success Stories for vFabric Cloud Application Platform Implementations:
Click Here

Follow all vFabric updates at VMworld on Twitter:
Click Here

Q4: Why did you choose that product as the one to get more customers to use?
Answer: As I’ve stated before, SQLFire is a game-changer.  I think many companies underestimate the value of scaling the data later horizontally.  Every project I propose has a business case, and I see a tremendous amount of value being unlocked with this product – not just for the CIO or CTO’s agenda, but for the CFO and CEO.  Then, you add the fact that the whole application stack is virtualized and has solid integrations. It’s a simple story, the product allows you to add a lot of value in a really cost effective way.

Q5: If you are an infrastructure and operations person, what vFabric products should be sure to check out?
Answer: At the risk of sounding like a broken record, SQLFire and Application Director.  Massively scalable data stores and automated provisioning are both closely aligned to infrastructure and operations.

Q6: What session are you most looking forward to? Why?
Answer: Well, shamelessly, I’m most interested in the session I’ll be participating in…mostly because I’m looking forward to the Q&A portion and hearing from the attendees about their Big/Fast Data efforts. I’m also interested in sessions by Jags Ramnarayan like the one on Big/Fast Data.

About the Author: Jeff Reed manages the application development division for Logicalis USA, where he also spent time managing channel relationships with major IT OEMs. He focuses his energy on modern application architectures built with vFabric and Spring technologies, and on the integration of IaaS (vCloud Director) and PaaS (CloudFoundry) platforms. Other than being a father to two amazing boys and owning a fly-fishing lodge in Montana, Jeff’s two proudest IT moments include being the lead developer for the original Outlook Web Access and serving as Chief Software Architect for T-Mobile (Jeff may be reached at www.linkedin.com/in/jefftreed).

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Published at DZone with permission of its author, Stacey Schneider.

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